Over the years I've attended dozens of Atlanta Gift Mart shows. Although there has never been a lack of successful brands and product lines, I quickly noticed that so much of the product packaging suffered from -- how can I put this delicately -- just plain bad design. So I got to thinking. Among the pink glitter, Curlz-engraved plaques, and sparkly tchotchkes, what would make a brand stand out while still being minimalistic?
Working with my go-to artist, removing basic design principles and stripping the palette down to simple black and white, Good Mourning is a true representation of what I would gift to someone. Cute but not corny, this is a line that I hope makes people laugh.
BRAINSTORM + CONCEPTION
My packaging concept was derived from failed logo attempts. I feel it's necessary to celebrate failed concepts, i.e., what did you create, how did you get there, why didn't it work, what can you do with it...