Andrew McKee Design Portfolio
Andrew McKee | Creative Direction | Design | Branding | Actor (kinda)
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Good Mourning

Good Mourning

Good Mourning

Over the years I've attended dozens of Atlanta Gift Mart shows.  Although there has never been a lack of successful brands and product lines, I quickly noticed that so much of the product packaging suffered from -- how can I put this delicately -- just plain bad design.  So I got to thinking.  Among the pink glitter, Curlz-engraved plaques, and sparkly tchotchkes, what would make a brand stand out while still being minimalistic?

Working with my go-to artist, removing basic design principles and stripping the palette down to simple black and white,  Good Mourning is a true representation of what I would gift to someone.  Cute but not corny, this is a line that I hope makes people laugh.

BRAINSTORM + CONCEPTION

BRAINSTORM + CONCEPTION

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Product Design

Product Design

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PACKAGING

PACKAGING

My packaging concept was derived from failed logo attempts. I feel it's necessary to celebrate failed concepts, i.e., what did you create, how did you get there, why didn't it work, what can you do with it...

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