The Salon of Classic AutoSmith
I was approached by the client while she was in the process of building a hair salon inside a well-known classic/vintage car restoration and storage shop, Classic Autosmith. She needed new branding from the ground up, starting with a logo.
Considering the client herself, a tattooed, raven-haired styling virtuoso as well as the theme of her new salon -- think black and white checkered vinyl flooring, red accents, i.e. could also pass as a tattoo studio -- I wanted to build a brand that really represented her, literally and in design. In the end, it's all about the hair.