Gearbox
Branding and Industrial Design
Gearbox is a passion project I first conceived in 2017. At the time, I used stock images of tools and car parts, hunting for the right angles to collage them into a believable drink-ware collection. The product concept was strong, but the story was limited by real-world production constraints: I did not have the physical products manufactured and I could not justify the cost of models, makeup artists, locations, and repeated shoots needed to build a full lifestyle campaign.
This images directly below is what I had made in 2017.
Now, In 2025 with generative tools now available in Adobe, I’m revisiting Gearbox to finally tell the story the original designs deserved. This is my first AI project using Nano Banana and Flux systems, specifically to produce photo-realistic lifestyle imagery with people and product photography scenarios.
Important: All branding, logo design, naming, color system, patterns, icons, and overall art direction were created by me. AI was used only to generate and iterate the imagery (people scenes and product photos) to visualize the brand world faster and at a level that would normally require full production.
Goal / Objective
Build a cohesive, portfolio-ready brand presentation that positions Gearbox as a premium lifestyle drink-ware brand and proves it can scale beyond glassware.
Success looks like:
A consistent, photo-realistic product + lifestyle image system (bar, pool, vintage car culture)
A complete brand identity system (logos, colors, patterns, icons, naming, packaging)
A clear narrative that connects product design to culture and ritual
Target Audience
25–45, design-forward, nightlife/bar culture, creative crowd, automotive/moto adjacent.
Collectors and gift buyers who value premium materials, weight, and craft
PRECISION SERVED
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