I BUILD BRANDS
THAT HOLD TOGETHER.

THE THINKING

JUDGMENT FIRST. CRAFT ALWAYS.

I'm Andrew McKee, a creative director based in Atlanta with more than 25 years shaping brands across consumer products, lifestyle, and independent work.

I get hired for judgment as much as craft: knowing what a brand should be before anyone draws a thing, then building the system that keeps every decision after it consistent. Strategy and design come from the same hand, so the result holds together.

Earlier on, I was the first creative hire at a consumer products company, where I built the packaging, product storytelling, and visual system behind a line of hand-painted glassware. That line grew into a nationally recognized brand sold in thousands of stores and featured on national television. I taught myself licensing, packaging, and product photography because the work needed it.