Creative direction, identity, packaging, and visual systems from the first idea through launch.
I'm Andrew McKee, a creative director based in Atlanta with more than 25 years shaping brands across consumer products, lifestyle, and independent work.
I get hired for judgment as much as craft: knowing what a brand should be before anyone draws a thing, then building the system that keeps every decision after it consistent. Strategy and design come from the same hand, so the result holds together.
Earlier on, I was the first creative hire at a consumer products company, where I built the packaging, product storytelling, and visual system behind a line of hand-painted glassware.
That line grew past 13 million products sold, $262M in retail, and 9,000+ stores, and it landed on national television.
25+
Years of experience
50+
Identities created
18+
Years as creative director
13M
Products sold
Book Feature
International Logo Annual, selected from tens of thousands of global submissions.
Editorial Feature
A profile on the studio, the work, and the thinking behind it.
TV Appearance
On camera on Ultimate Staycation, as a local Atlanta creative.
“Without any compunction,
I would hire him in a heartbeat.”
Laurie Ball
Art Director · Santa Barbara Design Studio
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