SERVICES
Director-level creative · Freelance flexibility · No agency overhead
What I do is bigger than a list of deliverables. I build the visual logic a brand runs on, then execute the pieces that make it real.
CAPABILITIES
01
The identity and the rules that keep it consistent long after launch. I build the system, not just the logo.
02
Direction for the whole idea, from concept through the final shot. I set the vision and hold every piece to it.
03
Packaging and print built to sell on a shelf and survive a supply chain.
04
Where people actually meet the brand: web, social, and visuals that make a concept real.
SELECTED PROOF
Creative Direction · Branding
An industrial drinkware brand built from a single point of view across identity, product, packaging, and launch visuals.
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Packaging · Launch System
A packaging and launch system, premium on shelf and clear at a glance, from structure to label to the full rollout.
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Identity · Brand Environment
A barbershop identity that lives on signage, print, and the space itself, built to work as a mark and as an environment.
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PROVEN AT SCALE
I have already built the whole thing once. As the first creative hire at a consumer products brand, I built the creative engine from nothing: the design system, the packaging, the quarterly product machine, and the team that ran it, for a brand that grew into a nationally recognized name in major retail and on national television.
1st
Creative hire. Built the department from zero.
~25
Creative team led across multiple states.
12 yrs
Owning one brand's entire creative engine.
HOW I WORK
01
Decide what the brand should be before anything gets designed.
02
Turn that point of view into a design language the rest of the work can follow.
03
Build the real pieces clearly, quickly, and ready to use.
WAYS TO WORK TOGETHER
01
Director-level creative that plugs into your team for a project or a sprint. No overhead, no ramp-up.
02
One brand, one system, start to finish. Identity, packaging, or the whole build, owned end to end.
03
A fractional creative director for founders and teams who need senior judgment on call. I ran a distributed creative team remotely for years.
WHAT'S NEXT?
Available for agency partnerships, freelance engagements, and full-time creative leadership.