Freelance Art Direction · Educational Packaging · Social Impact Branding
In May 2023, Michelle Sulzer found me on Behance and brought me in as Freelance Art Director for Go Do Good, Inc. — a nonprofit design firm producing award-winning work for brands that actually matter.
The work covered serious ground: NGSS science and math box systems for Accelerate Learning's STEMscopes curriculum, educational storybooks, brochures, flyers, and email and blog templates. On the NGSS box project I came in as sole Project Owner — full creative autonomy, minimal oversight. That's the kind of brief you don't overthink. You just build.
The client roster included Accelerate Learning, Kohl's, Paradigm, RCMA, The Mission Continues, and Youthful Reflection. The work produced for RCMA earned both an ADDY Award and a Merit Award. That's not a participation trophy — that's a room full of designers saying the work was the best in market.
This is what happens when a nonprofit has taste, a clear mission, and gives their Art Director room to actually direct.
"An ADDY. A Merit Award. Work built for the room it was meant to win."
The Oregon NGSS box system was built for K-12 science and math classrooms across the state. Each box needed to organize instructional materials clearly, feel approachable for teachers and students, and scale across multiple grade levels and subjects without losing visual coherence. I designed the full system from scratch — color coding, iconography, typography, and print production — as sole Project Owner with no creative oversight.
