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Logofolio

Black circular sticker with a green starburst mark, on a street pole layered with other stickers
LGO-01 · Overview

A strong mark should feel specific immediately and inevitable over time. Every mark here is built to stand alone, read at any size, and mean something specific to the business it represents.

This collection spans twenty-five years of identity work across hospitality, fashion, real estate, education, music, wellness, consumer products, and independent brands. The visual language changes because the business changes. What stays constant is the standard: every mark must communicate clearly, work at any size, and stand on its own before the name is explained.

DISCIPLINE

Logo & Identity Design

EXPERIENCE

25+ Years

RANGE

Hospitality to Education

IN THIS SET

25 Marks

PUBLISHED

LogoLounge 13 & 14

Challenge

Twenty five years of marks made for businesses that have nothing in common. A barbershop, a court reporter, a yoga studio, a realtor. Shown together they could easily read as a scrapbook instead of a body of work.

Approach

Hold one standard rather than one style. Every mark has to carry meaning specific to its business, survive being shrunk, and stand up without the name next to it. Range comes from holding that standard in very different rooms.

Outcome

Twenty five marks in this set, the oldest of them still in use twenty five years on. Two published in the LogoLounge annuals, 13 and 14, selected from tens of thousands of entries worldwide.

LGO-02 · Standard

BUILT TO STAND ALONE.

LGO-03 · The collection

THE COLLECTION

The logos, and where they ended up.

Hospitality, retail, education, wellness, real estate. Hover any mark to see it working.

Forty Six and Two Wealth Partners logo, 46 and 2 drawn in fine lines either side of an ampersand, above the words Wealth Partners
The Forty Six and Two mark etched into a frosted glass office doorA hand holding out a dark green Forty Six and Two business card

Wealth Management · Atlanta, GA

46&2 Wealth Partners

77 Devils logo, a yellow 77 above DEVILS in red outlined block letters
A woman at a skate park wearing a black 77 Devils teeA skateboard deck printed with the 77 Devils mark, held up on a ramp

Skateboard Company · Atlanta, GA

77 Devils

Appalachian Hospice logo, a mark of interlocking A and H forms that also reads as a bed frame, above the name
The Appalachian Hospice mark shown twice, labelled Letters A and H and Bed FrameThe Appalachian Hospice mark as a dark disc sign on a timber wall above the name

Atlanta, GA

Appalachian Hospice

Atlanta ATL logo, the letters A T L cut as solid angular blocks
The ATL mark tattooed in blue on a wristA man in an ATL cap at an outdoor event with the Atlanta skyline behind him

Personal Project · Atlanta, GA

ATL

Blue Haven Yoga logo, a sun setting over water inside a circle beside the name stacked in three lines
The Blue Haven Yoga logo on a studio reception wall beside plants and a deskA woman in a Blue Haven Yoga vest holding a standing pose in a seaside studio

Miami, FL

Blue Haven Yoga

Cozina Restaurant logo, the name stacked inside a hand cut square with a red Z
The Cozina mark painted large on a restaurant mural of a market sceneA Cozina takeaway menu on a table beside a bowl of stew and tortilla chips

To-Go Kitchen · Atlanta, GA

Cozina

Decorative Concrete logo, a gold square of layered lines above the name
The Decorative Concrete logo on the drum of a green cement mixer truckA worker in a Decorative Concrete cap finishing a driveway slab

Savannah, GA

Decorative Concrete

The Dojo Academy logo, DO above JO in a pale square with the word Academy beneath
A woman wearing a navy Dojo Academy teeA stack of navy Dojo Academy printed folders

Coaching Education · Atlanta, GA

The Dojo Academy

Volkswagen Dojo logo, three interlocking rings drawn in a single fine line
The Volkswagen Dojo rings on the wall of a training centre, with a vehicle on the floor and rows of desksThe Volkswagen Dojo rings applied to a glass partition in an office workspace

Workforce Training · Reston, VA

Volkswagen Dojo

Fresco Del Mar logo, the name in yellow and pink with a small sun burst above it
A hand holding a Fresco Del Mar ceviche cup on a London streetA teal and pink Fresco Del Mar food truck parked on a London street

Ceviche Food Truck · London, UK

Fresco Del Mar

Good Mourning logo, a small ghost character sitting inside the hand drawn name
A woman drinking from a Good Mourning mug in a kitchenA white Good Mourning mug printed with the ghost character, beside a broken biscuit

Gift Card & Mug Line · Atlanta, GA

Good Mourning

First Gear logo, a gold gear drawn as an open C beside the name
Technicians in red First Gear shirts working beneath a raised carA First Gear ID badge for an automotive technician trainee lying on a red toolbox

Mechanical Training · Atlanta, GA

First Gear

Jessica Bush Wine Rep logo, a JB monogram whose B forms the bowl of a wine glass
The Jessica Bush monogram etched on a row of wine glassesA burgundy Jessica Bush business card standing on a table beside a pair of glasses

Wine Rep · Atlanta, GA

Jessica Bush

Kim Amado Photography logo, a camera drawn as one continuous pink line above the name
The Kim Amado camera mark drawing itself as one continuous pink line on a peach ground

Atlanta, GA

Kim Amado Photography

Lowcountry Scapes logo, pine trees beside a house form above the name
Lowcountry Scapes stationery and business cards laid on white flowersA landscaper unloading tools from a Lowcountry Scapes truck on a driveway

Landscaping · Savannah, GA

Lowcountry Scapes

LYOL Apparel logo, the letters cut into a bold gold block with a folded corner
A couple in LYOL tees and a cap standing against a mural wallA silver LYOL signet ring worn on a hand

Apparel · Atlanta, GA

LYOL

Simmer Down logo, a smiling pot character above the name in pink
Two Simmer Down plush pot toys with cinnamon sticks and orange slicesA Simmer Down sticker propped on a pavement beside collectible figures

Simmer Pot Company · Atlanta, GA

Simmer Down

The Den logo, a bear head above THE DEN set in a rounded box
The Den logo hanging as a sign in a sports equipment storeThe Den mark printed on a hockey puck resting on ice

Hockey Equipment Store · Cleveland, OH

The Den

Nicaragua inspired logo, a sun and volcano mark built from orange and pink segments
A woman sitting in a hammock wearing a tee with the Nicaragua sun markA brown and yellow cap embroidered with the Nicaragua sun mark, on a beach

San Juan Del Sur, Nicaragua

Nicaragua Inspired

Vertical Atlanta Realty logo, a mountain form mirrored above the name with ATLANTA set upside down
Vertical Atlanta business cards and folders scattered across a dark surfaceA Vertical Atlanta office storefront with the logo applied to the glass

Atlanta, GA

Vertical Atlanta

Wild logo, the word drawn as a single angular continuous line
The Wild mark on a cord bracelet worn on a wristThe Wild mark as a fine line tattoo on an inner arm

Traveling Friend Group, Costa Rica

Wild

LGO-04 · In depth

LAW · COURT REPORTING

Natalie Sandi

A stenography machine, made into a monogram.

Natalie Sandi court reporter logo design

The finished lockup. The monogram is an n and an s drawn as one continuous stroke, closed inside a circle so it holds at signature size.

Vintage stenography machine that inspired the logo

The reference. A stenography machine, looked at as a set of shapes instead of a tool.

Natalie Sandi monogram built from stenography key shapes

The keys become the letters. Two rows of key tops, then the n and the s pulled straight out of them.

A court reporter typing on a stenography machine in the Natalie Sandi brand colours, with the monogram pattern printed across the body

The monogram printed across the machine she actually works on, in the room she actually works in.

Natalie Sandi business card die cut to the shape of a stenography key top, leaning against the machine

The card is die cut to the shape of a key top, so the brand is something you hold before it is something you read.

LGO-05 · In depth

REALTY · ATLANTA

MLC Properties

A sharper identity built to earn trust at first glance.

MLC Properties original logo, a finely drawn green building beside MLC Properties in a thin art deco face

Original Logo

MLC Properties rebranded logo, the monogram compressed into stacked green blocks with a doorway cut into the base, beside a bold MLC Properties wordmark

Rebranded Logo

MLC monogram letterform study

Step one. The three letters as drawn, before anything is taken away.

MLC letterform study with the letters cut from solid blocks

Step two. The same letters cut from solid blocks. This is where the stacked floors first show up.

MLC monogram geometric form study

Step three. Compressed until the M, the L and the C stop reading as letters and start reading as a facade.

MLC Properties rebrand logo design

The card system. Green and white alternating, with the mark held tone on tone on the reverse so the front stays quiet.

MLC Properties office exterior with the logo applied as window vinyl and a small entrance plaque

On the building. Window vinyl and a small plaque, which is the first version of this identity most clients ever meet.

LGO-06 · Recognition

RECOGNITION

Published.

My work has been published in the LogoLounge annuals 13 and 14, chosen from tens of thousands of global entries.

The BTA cannabis leaf mark printed in the LogoLounge annual, shown in the book's logo gridCannabis brand sticker, published in LogoLoungeThe LogoLounge 13 annual, its green cover printed with a grid of logosCannabis brand logo mark

Hemp Apparel · Atlanta, GA

BTA Apparel

The LogoLounge 14 annual, the purple covered book that published the Kata logoThe Kata wordmark printed in the LogoLounge annual, shown in the book's logo gridKata brand business cardsKata logo mark

Continuous Improvement · Atlanta, GA

Kata

LGO-07 · Close

PROJECT CLOSE

The best marks look obvious once they exist. Getting there is the job.

Every logo here began as a business with a problem and ended as a mark that could stand on its own. Some are twenty-five years old and still working. That is the only test that counts.

Twenty five marks, drawn from twenty five years of identity work.

Hospitality, fashion, real estate, education, music, wellness, consumer products, law and court reporting, and independent brands.

Logo and identity designer on every mark shown.

It has to mean something specific to the business, read at any size, and hold without the name beside it. Then it has to still feel right five years later.

LogoLounge annuals 13 and 14, selected from tens of thousands of entries worldwide.

LGO-08 · Next

There is room in this set for one more.

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