Brand Identity · Apparel · Lifestyle
Jeremy spent 14 months traveling the world. When he came back, he wanted to make things for people who wander — leather flasks, apparel, handcrafted goods with the kind of quality you only understand after sleeping in enough bad hostels.He let me run with the brand. I didn't waste it.
The skull logo was my first and only sketch attempt. The client loved that it was rough, uneven, a little wild. 'It's a pirate brand,' he said. 'It's not supposed to be perfect.' That honest ugliness became the design brief. Every decision after it filtered through that lens.
The brand spanned two apparel collections, in-house screen printing, handcrafted leather flask production with custom embossing, and two retail storefronts —the Goat Farm Atlanta and MET ATL. Identity, apparel graphics, product design,packaging, display systems. Every touch point built from the same restless spirit the brand was founded on.
“It's a Pirate Brand. It's Not Supposed to be Perfect.”
