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Logo Design · Brand Identity · Print Collateral
When the client walked into our first meeting and presented his vision for the shop using LEGO bricks, I knew we were going to make something good. The Anguished Barber — Georgia's first barbershop with a full liquor license — needed a brand as singular as the concept.
The brand scaled from the mark outward: business cards, cocktail menus, branded glassware, interior direction, and signage. The interior LEGO model the client built became a genuine design brief — every spatial decision in it had meaning worth preserving.
The name came from Salvador Dali's painting, a personal favorite of the owner. So I went there. I mimicked a frowning face into the letter form — a falling tear drop off the 'A' creates deliberate asymmetry, the kind that reads immediately as intentional. The color palette pulled directly from the Dali painting itself. This isn't moodboard borrowing; the painting is literally the reference.
“A Dali Painting. A LEGO Model. One Logo.”
BRANDING
