Creative direction, brand identity, and packaging for national consumer, education, and mission-driven brands. Atlanta based, working remotely.
Partner with brands and agencies on brand identity, packaging, and visual systems. Direct projects from strategy through production and launch, as creative lead and client partner on each engagement.
Directed brand identity and packaging systems for K-12 education clients, including the STEM packaging for Accelerate Learning. Extended those brands across print, digital, and campaign touchpoints.
Led a 25+ person creative team, from Savannah and Atlanta to the licensor teams in the UK and Australia, behind a multi-million dollar gift and lifestyle business. Directed quarterly product development for QVC, Hallmark, and national retailers across thousands of seasonal SKUs.
I was the first creative hire at Designs by Lolita, a hand-painted glassware line, and built the packaging, product storytelling, and visual system behind it. Quarterly product development ran through QVC, Hallmark, and national retail.
It grew into a nationally recognized brand, on shelves and on national television.
13M
Products sold.
$262M
In retail revenue.
9,000+
Stores carrying the line.
01
Creative direction, brand strategy, and creative leadership. Deciding what the brand should be before anything gets designed.
02
Brand identity, visual systems, and design systems. The rules that keep it consistent long after launch.
03
Packaging systems, product development, and retail development. Work that has to survive a shelf, a fixture, and a production run.
Available for freelance creative direction, brand identity, and packaging.
